Re-reading old Cog Blogs I'm struck by how often I criticize agencies. To be fair, the behavior of many of the largest over the years has not made that particularly hard to do, but it's no bad thing to balance shouting with an offer of pragmatic advice.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
