There are many variables we've identified that have an impact -- positive or negative -- on the success of on-demand rentals. We can split these variables into two categories: events we know about and can plan for in advance, and ones that can't be planned for but have an effect on performance.
How Unexpected Events Impact On-Demand Viewing
![How Unexpected Events Impact On-Demand Viewing](/media/articles/television_room-2559790_1280_pixabay_Jvfo4Pc.jpg.550x380_q85_box-26%2C0%2C1254%2C853_crop.jpg.webp)