There were multiple goals for AT&T's recent Relevance conference: communicating the commitment of newly named ad division, Xandr; demonstrating a commitment to making advertising matter to consumers and easier to transact for brands and agencies, and presenting a vision of a transparent, game-changing media-buying marketplace with first-party data, quality content, massive distribution and powerful ad-tech. All this while throwing an event with speakers ranging from AT&T's CEO Randall Stephenson, baseball's Derek Jeter and television's Matthew Weiner to a host of visionary advertising executives. Amidst all of that, a quiet announcement gave proof to the company's commitment to upending the marketplace.
How Xandr's Partnership with Altice and Frontier Impacts National Buying Community
![How Xandr's Partnership with Altice and Frontier Impacts National Buying Community](/media/articles/relevance_audience-2471232_1280-pixabay_xaBSeYI.jpg.550x380_q85_box-160%2C123%2C1735%2C1217_crop.jpg.webp)