"HQ" Is the Fall's Hottest New Show -- and It's On an App!

HQ is a rapidfire trivia show that is presented live on the app twice daily at 3 pm ET and 9 pm ETamp160 It has a host the hugely energetic Scott Rogowsky pictured top left and actual cash rewards for those who make it through the 12 multiplechoice questions that come flying fast and furious onto oneamp8217s screen during each telecastamp160 Iamp8217m referring to the presentations of this show as telecasts because I see this as yet another extension of television amp8211 one that will likely have sponsors flocking to it and competitors developing shows similar to it once it spreads like wildfire or goes viral if you prefer which it will most likely doamp160 I canamp8217t imagine why it wouldnamp8217tI was introduced to HQ earlier this week by a dinner companion in Atlantaamp160 Download the app he told everyone at the table with great urgencyamp160 That was around 830 pmamp160 Shortly thereafter those of us who had followed his orders received onscreen notifications that the Sunday night edition was about to begin amp160Those notifications come in twice a day disrupting whatever is going on and reminding interested parties that the game is about to beginWhat followed was the most enjoyable few minutes of the evening amp160Everyone at the table played as one collective contestant opposite more than 30000 other playersamp160 The game wasnamp8217t half over when all but a few hundred remained including all of us at the table participating as a single hive amp160Alas we were bounced before the endOne thing that makes HQ so exciting to play is that it seems to be Googleproofamp160 Each question appears along with three possible answers but players have only about ten seconds to touch the answer they believe to be correctamp160 If they donamp8217t move fast enough they are bouncedamp160 The same thing happens if they touch the wrong answeramp160 There simply isnamp8217t enoughamp160timeamp160to Google in search of the correct answers and that wouldn39t be fun anywayamp160 Players either know them or they donamp8217tamp160 Or they are good guessersamp160 HQ keeps everyone honestEven when bounced players can continue to watch to see who winsamp160 Itamp8217s usually just a handful of people Throughout the players names and should they choose comments fly up from the bottom of the screen in blinkandyou39llmissthem fashionamp160 I wish the comments moved slower and were easier to read as some of them are quite clever and provide a secondary level of entertainment on their ownIamp8217m not into mobile gaming so I canamp8217t say with any real assurance that HQ is wholly unlike anything else out thereamp160 But the young and phoneobsessed people of my acquaintance seem to think itamp8217s pretty specialamp160 And during my stay in Atlanta when we played the game a second night in another restaurant people around us took notice including the waiters and downloaded the app themselvesamp160 Thatamp8217s anecdotal but the responses certainly felt authentic amp160I know Iamp8217m hooked at least for nowI also feel that HQ is the start of something bigamp160 A realtime game show custom made for a quick hit of stimulating entertainment that can be enjoyed alone or with others and always with thousands of other players wherever they may be amp160It will be a hit at parties in bars and even at corporate eventsamp160 It will likely also be huge in offices in fact I think it will be better than a cup of coffee or a candy bar as a midafternoon pickerupperamp160 I imagine it is going to interfere with a few classes or afterschool activities as wellAnd so it is that anyone reading this will now start to notice people suddenly focusing on their phones around 3 pm ET and 9 pm ET tapping them once a minute or so and then displaying a reaction of some kind amp8211 if they arenamp8217t too busy playing the game themselvesClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160

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"HQ" Is the Fall's Hottest New Show -- and It's On an App!

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Ed Martin

Jim Lecinski | Clinical Marketing Professor | The Insomnia Cookies Case - The GOST Model Taught at Northwestern - By Mike Linton

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"HQ" Is the Fall's Hottest New Show -- and It's On an App!

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Ed Martin

Jim Lecinski | Clinical Marketing Professor | The Insomnia Cookies Case - The GOST Model Taught at Northwestern - By Mike Linton

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