In recent years, Hulu attracted thousands of advertising and media industry people to its Wednesday morning Digital Content NewFront events inside Madison Square Garden. Time after time, the result was one of the best-staged Upfront or NewFront season presentations. Turned out the now Disney-owned venture's first virtual effort, happening this past Monday afternoon at the tail end of NewFronts 2020's opening day, did the trick—and may end up igniting a new era of sponsor participation in smart TV product-distributed content.
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