Hulu continues to keep up with the times. When it first launched 11 years ago, it was 100% desktop delivered. Now, according to Peter Naylor, Hulu’s Senior Vice President of Ad Sales, the company is 6% desktop, 80% living room and 100% subscriber driven. “It’s all about choice and control,” he explained at the recent VideoNuze conference. With three different types of subscription services -- depending on if a customer wants ad-free viewing or not, along with the multi-member access option -- Naylor (pictured above right) calculated that 82 million people watch Hulu per month -- with 70% opting for the ad-supported version of the service.
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