Las Vegas -- At CES, I sat down with Wonhong Cho (pictured above), Executive Vice President of Hyundai's customer and marketing division. Like most auto marketers, he's living in the present but planning for the future -- and the advent of shared vehicles, which he anticipates between 2030 and 2040.
Hyundai Marketing Confronts Change with New Ad Mix and Boy Bands
![Hyundai Marketing Confronts Change with New Ad Mix and Boy Bands](/media/articles/hyundai_wonhong_cho.JPG.550x380_q85_box-0%2C91%2C1597%2C1200_crop.jpg.webp)