I Love Radio. I Would Love to Hear it in HD - Walter Sabo

Based on Arbitron stats Americans love radio too 65 of ALL AMERICANS will listen to the radio today 82 will listen this week Source RABIt39s hysterical to hear people claim quotI don39t listen to the radioquot Really Do you ride in cars Eat in the kitchen Walk into a store You listen to Radio ALL day Radio is the second switchTurn on the kitchen light then you turn on the radio Turn on the shower turn on the radio Turn on the car turn on the radio Turn on the lights in the store turn on the radio quotRadio is the second switchquotPLEASE RAB steal that lineNOTHING sells like a live read on radio Listeners remember advertisers presented by their favorite hosts Think SNAPPLE One morning Howard Stern was tired he didn39t want to read live copy So at each commercial break he took a phone call and asked the caller to quotdo the Snapple commercialamp8230quot quotamp8230do the Dial A Mattress commercialamp8230quot And that39s what the callers did EVERY copy point The listeners knew the copy from memoryWHAT ABOUT HDRight now your favorite station is pumping out one or two additional stations that no one is listening to the HD side channels You may not even know how to hear themand you39re a media mogulFirst a useful fact On Cable Male viewers are obsessed with HD If they have HD they WILL NOT WATCH nonHD programming HD is a powerful marketing tool for winning and engaging meniBiquity and hardware manufacturers have done a superb job of presenting the case for HD to retailers and car makers But they cannot get it done without a content story Today there is no content storyLEARN FROM FM When the BEATLES arrived the cool kids heard about it on AM Radio In the mid196039s the FCC ended AMFM simulcasts and owners were forced to program FM separately BUT that isn39t what drove audience to FM It was the showFM was handed to the scary kids to manage because after all those BIG AM signals were the real business And the kids experimented They created dangerous programming cooked up in church basement studios like KPPC in Pasadena and WBAI in New York CityFM Radio set sales were driven by teenage males wanting to hear subversive shows FM Radio set sales were driven by young women enjoying calmer production and fewer commercials surrounding their favorite songs FM set sales were propelled by new stars like Dr Ruth Westheimer talking about sexon an NBC owned and operatedBetween 1970 and 1978 radio listening shifted from 10 on FM to 50It is all about the show At the dawn of FM the show had few rules brand new management and talent Brand new HD Radio can dazzle HDazzleamp174 don39t steal that I own it But first listeners must buy the radios and that will happen when shows come out of the speakers that they just don39t want to miss Give the keys to the dangerous kidsThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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I Love Radio. I Would Love to Hear it in HD - Walter Sabo

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"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

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I Love Radio. I Would Love to Hear it in HD - Walter Sabo

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