Hundreds of programmatic and ad tech professionals gathered together at the IAB's Ad Tech Impact conference on a day when the word "apocalypse" was uttered by almost every attendee. Thankfully, they were referring to the eeriness of Manhattan during one of the worst air quality days in history, a consequence of Canadian wildfires, which left the city looking like the Divine had decided to use a Sepia filter. While the same word may have been used for the valuation of ad tech companies over the past year, the mood at the conference was upbeat and voraciously inquisitive around topics like global privacy compliance, the rise of AI and the end of the cookie.
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