IFC creeps into new territory tonight with the official premiere of its new scripted series Stan Against Evil. I use the words “creeps” and “official” with purpose. Unlike virtually everything else that is now or has ever been produced by and for IFC, Stan – billed as a horror-comedy – is often as creepy as any other horror show on television, including AMC’s The Walking Dead,FX’sAmerican Horror Story,WGN’sSalem and Fox’s The Exorcist. And while the premiere of the show is scheduled for tonight, IFC did something interesting two nights ago on Halloween – it ran the first episode without any special promotion at the most appropriate time of the year to launch a scary new franchise. (That’s the second profoundly different approach to marketing and publicity that IFC has taken in 2016. The first was those humble flash-drives that were used as screeners in the network’s Emmy campaigns for its signature series Portlandia and Documentary Now! The result was Emmy nominations for both.)
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