There's no question among the trio of executives speaking at an Advertising Week NY morning session Wednesday moderated by Dana Barakat, Vice President, Marketing & Communications, New York Interconnect, that multimedia undertakings have the power to engage people with community issues. The question is: What does it take to pull a campaign together?
iHeartMedia, Horizon Media on Embracing Impactful Cause Campaigns
![iHeartMedia, Horizon Media on Embracing Impactful Cause Campaigns](/media/articles/graphicstock-business-process-workflow-illustrating-management-approval_5veDK8o.jpg.550x380_q85_box-0%2C0%2C640%2C444_crop.jpg.webp)