Today, companies shifting scenarios from the mechanical processes of the past to the data-driven processes of the present need to investigate a complete overhaul of how they make strategic and tactical decisions.
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Bill Harvey, a columnist at MediaVillage ("In Terms of ROI"), has spent more than 35 years leading the way in media research with pioneer thinking in new media, set-top box data, optimizers, measurement standards, privacy standards, the ARF Model; … read more
