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Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020
byJack Myers
A 45-Page Detailed Report View details
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By Bill Harvey March 03, 2016

Improving Decision Making: Are You Spending Enough? -- Part 1

In Terms of ROI Archive
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Today, companies shifting scenarios from the mechanical processes of the past to the data-driven processes of the present need to investigate a complete overhaul of how they make strategic and tactical decisions.

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Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

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