Earlier this year at the Digital NewFronts every company that took to the stage made native advertising the centerpiece of their presentation. Everyone was launching new studios to create “first rate video content.” There was going to be original digital-only shorts, series and of course new completely custom capabilities.
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Ray Chelstowski is a prominent and well regarded media industry executive who the financial community turns to regularly for perspective on trends and developments that impact advertiser investment preferences across platform. Most recently the CEO of the Ne… read more