In-housing, whereby advertisers take over certain functions traditionally handled by their media agencies, is in vogue. The key drivers are the recognition that data is a valuable asset best developed internally, the growth of direct selling by the major media vendors and platforms, the availability of talent and a lack of trust in certain agency behaviours.
In or Out Housing
![In or Out Housing](/media/articles/rishideep-424424-unsplash.jpg.550x380_q85_box-0%2C0%2C639%2C444_crop.jpg.webp)