In September 2019, Ampersand was born from NCC, a company established in partnership by Comcast, Charter and Cox. While NCC was viewed mostly as a local cable rep firm, Ampersand brings the scaled reach of addressability and next generation innovation in the TV advertising experience to the forefront. Owned by the largest cable operators and having partnership agreements with every other significant video distributor across cable, telco, and satellite, Ampersand stands in a unique position to aggregate audience segments and deliver an authentic view of reach and frequency across those segments via multiple screens that is simply not available elsewhere deterministically.
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