The official release of the annual Infinite Dial report, as presented by Tom Webster from Edison Research and John Rosso, president of market development for Triton Digital, has become not just a harbinger of spring, but also an anticipated reveal party. Will more people have become familiar with the term podcasting? Will any other gamer demos outside of men 12-24 show increases? (Spoiler alert for the 2020 report: yes and yes.) But, while the usually on-point trends projected for this year wouldn't have been questioned in, say, February, March has brought enough ill winds that when the 2021 version of the report is released next spring, a look back may be surprising.
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