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Interactive TV: The Power is In Your Hand

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Andrew Pakula

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Marketers have the ability today to let TV viewers quickly interact and buy without a complicated interface. As programmatic and addressable TV advertising gain headlines, there’s mounting talk about connected TV, and with it the possibility of commerce at last from the world’s largest advertising medium. Connected TV was even one of the themes of the ANA conference “Masters of Media” a few weeks ago in Florida. The presumption is that connected TV will finally cross the chasm between viewing and shopping by allowing viewers to interact with ads to get information and buy products in the moment.

Andrew Pakula

Andy is a recognized digital media innovator and former agency new business executive. He has been in the digital media and advertising industry for more than 25 years developing and bringing to market new digital ad platforms for advertisers and media compa… read more

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Interactive TV: The Power is In Your Hand

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