About Us
Sign In Sign Up
Live from TCA
Media Village logo
Insider InSites MediaBizVillages Columnists Journalists MediaBizBloggers

Interactive TV: The Power is In Your Hand

Interactive TV: The Power is In Your Hand

Author

Andrew Pakula photo

Andrew Pakula

Publish date

March 21, 2016

Channel

Thought Leaders
19 26 20

Marketers have the ability today to let TV viewers quickly interact and buy without a complicated interface. As programmatic and addressable TV advertising gain headlines, there’s mounting talk about connected TV, and with it the possibility of commerce at last from the world’s largest advertising medium. Connected TV was even one of the themes of the ANA conference “Masters of Media” a few weeks ago in Florida. The presumption is that connected TV will finally cross the chasm between viewing and shopping by allowing viewers to interact with ads to get information and buy products in the moment.

AlertMe
Page  of  Prev Next
19 26 20
Andrew Pakula photo

Andrew Pakula

Andy is a recognized digital media innovator and former agency new business executive. He has been in the digital media and advertising industry for more than 25 years developing and bringing to market new digital ad platforms for advertisers and media com... read more

ADVERTISEMENT

Most Shared

  • Izzie Pick Ibarra: The Woman Behind Fox’ Smash Hit “The Masked Singer”
  • Xandr's Catherine Williams: Mathematician, Storyteller, Leader
  • Hallmark's Sixth "Kitten Bowl" and First "Cat Bowl" to Be Telecast This Weekend
  • Trevor Donovan Returns to Hallmark In "SnowComing"
  • Stuart Elliott: The Super Bowl Ad Phenomenon Is Turning XXXV
Media Village logo

19 26 20
Media Village white logo
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village / Auto InSites Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Official Sweepstakes Rules
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

Menu

Home Insider InSites MediaBizVillages Columnists Journalists MediaBizBloggers

Follow us!

About Us