Andy is a recognized digital media innovator and former agency new business executive. He has been in the digital media and advertising industry for more than 25 years developing and bringing to market new digital ad platforms for advertisers and media companies.
Andy is currently the CEO of WiOffer where he spearheaded the development of the WiO platform, a proprietary Keyword SMS Engagement & Attribution solution for linear television and, legacy advertisers and media companies. The WiO solution delivers real-time promotional offers and information to consumers seamlessly on their mobile devices from keyword SMS text requiring no download.
Previously, Andy was an advisor at Silicon & Madison Advisors where he assisted in developing a branded video content solution for leading national advertisers and a legal lead platform for lawyers. Prior SMA, he was a founder of ORB Digital, an award winning ROI digital marketing firm (Deloitte Fast 50 and 500) where he developed a breakthrough technology which supported the first performance based media models for leading national advertisers. He was also a partner in The Interactive Marketing Agency predecessor company to Softbank Interactive Marketing, Inc. where he participated in developing and implementing Yahoo!'s initial advertising sales strategies and execution.
Andy held new business positions at Bozell Worldwide and Bozell Interactive, Slater Hanft & Martin and Deustch. Just barely in his twenties, Andy founded Spectrumedia Network the first airport digital ad billboard network. Andy began his career as a media planner at Wells Rich Greene Advertising.
Andy is a patent holder and has achieved numerous industry awards and recognition. Andy is a graduate of the University of Hartford Barney School of Business.