Andrew Pakula is an award winning digital entrepreneur and seasoned corporate media and advertising executive.
Andy is the founding partner of WiOffer, LLC a New York based mobile engagement company; Andy spearheaded the development of the WiO platform, a proprietary technology using Voice Recognition, Text and ACR technologies that enables television, radio, print, out-of-home, and place-based media advertisers and branded programmers to wirelessly deliver promotional offers and information to consumers seamlessly on their smartphone, tablet and other mobile devices.
As the founder of Silicon & Madison, a consultancy firm, Andy advises emerging technology companies, media companies, leading brands, entertainment companies and venture capitalists on emerging new media. Within SMA, Andy developed One Minute Media's Know It In A Minute, an online and mobile video company where he introduced one of the first pay-per-click-view media model for branded online videos.
Prior to WiOffer and Silicon & Madison, Andy was the founder of ORB, an award winning ROI digital marketing firm (Deloitte Fast 50 and 500) where he developed a breakthrough ad serving technology which supported the first performance based media models for leading national advertisers. Andy was also a EVP/partner of The Interactive Marketing Agency predecessor company of Softbank Interactive Marketing, Inc. where he participated in developing and implementing of Yahoo!'s initial advertising sales strategies and sales implementation.
Starting early in online media, Andy was appointed Senior Partner, Co-Director of Interactive Media Development at Bozell Worldwide, a $2.5 billion advertising agency. Andy worked on Bozell's interactive initiatives which included working with poppe.com and DoubleClick and educating clients on the benefits of interactive media. Andy began his career at Bozell as Senior Partner, New Business Director. He's also held new business positions at Slater Hanft Martin and Deutsch.
At 22 years-old, Andy founded Spectrumedia Network, Inc., an airport digital billboard network company, and was also a partner at AMTECH, where he co-developed an interactive kiosk retail sales system installed in high-volume locations. Prior to SMN, Andy started his career as a media planner at Wells Rich Greene Advertising.
Andy was a founding member of the Internet Advertising Bureau and is a patent holder. His numerous awards and recognition include being named to: Deloitte & Touché FAST 50 and FAST 500 list and an Ad Age Web Warrior. Andy has been guest speaker at leading industry conferences including at the Advertising Research Foundation, JFAM, PMA, Camp Internet, Cable Audit Associates Conference, MFM Conference, Social Media Summit, and the DMA. Andy has also been featured and cited in articles and news segments which include The New York Times, Adweek, TV Week, Ad Age, Business 2.0, Tech Crunch, CNN Fortune, Broadcast & Cable News, TV Week, Venture Magazine, Nations Business and Brand Week in addition to being on CNBC and CNN.
Andy is a graduate of the University of Hartford’s Barney School of Business with a Bachelor of Science in Business Management.