Cities are back, and with that, the revitalization of the strength of the consumer is in full swing. The death of cities predicted during the height of the COVID-19 pandemic has been greatly exaggerated. People are returning to urban centers in droves, and that is creating significant opportunities for advertisers and consumers. Cities today reflect a "revitalization and vibrancy," said Michael Rosen, Chief Revenue Officer, Intersection, an experience-driven out-of-home (OOH) media and technology company. "Seeing people out is evidence of the strength of cities and consumers alike.
Intersection: As Consumers Return to Cities, OOH Gains Strength
