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About Us

Rubicon Project's Mari Kim Novak on Unifying Advertising Across All Platforms

Author

Charlene Weisler

Publish date

Channel

Media Insights

Archived in

She Runs It InSites

Mari Kim Novak, Global CMO Rubicon Project, is in the center of the programmatic storm, overseeing a team that is charged with driving the adoption of a unified platform for advertising across all screens, devices and formats. "As CMO it's my job to make sure that buyers and sellers alike realize the power of our automated platform to execute against all levels of the marketing funnel," she says.

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more