Rubicon Project's Mari Kim Novak on Unifying Advertising Across All Platforms

Mari Kim Novak, Global CMO Rubicon Project, is in the center of the programmatic storm, overseeing a team that is charged with driving the adoption of a unified platform for advertising across all screens, devices and formats. "As CMO it's my job to make sure that buyers and sellers alike realize the power of our automated platform to execute against all levels of the marketing funnel," she says.