Introducing the AAF Advertising Hall of Fame Class of 2025

Eight remarkable leaders from advertising marketing media social and public service will be celebrated at induction ceremonies to be held on April 24 2025 in New York City They join a distinguished group of individuals who have been admitted to the Advertising Hall of Fame over the course of more than 70 years dating back to 1949 Also being honored will be Mars Inc identified as this yearamp8217s Corporate inducteeThis yearamp8217s honorees were chosen following an extensive monthslong evaluation process overseen by a Council of Judges composed of esteemed industry leaders and distinguished Hall of Fame members The inductees include in alphabetical orderLinda Boff CEO Said Differently and former Global Chief Marketing Officer at GE Heralded as one of the most innovative and forwardthinking marketers in the business Linda is credited among other accomplishments with helping to reframe GE as a global innovation leader and drive brand valuation as well as playing a key role in the company39s transformation into three independent public companies Key to this has been Lindaamp8217s innovative approach to brand storytelling that was often done on emerging neverdonebefore platforms such as amp8220GE Podcast Theateramp8221 More recently Linda switched careers to become CEO of Said Differently an awardwinning marketing agency as she looks to continue her successful efforts to drive the industry forwardJohn Hayes former Chief Marketing Officer American Express amp8220My life My cardamp8221 Thatamp8217s just one of the many iconic campaigns created under Johnamp8217s leadership as he helped shape the companyamp8217s brand identity and global presence At the center of these efforts were relationships every endeavor was designed to engage AmExamp8217s customers merchants and partners Initiatives such as Small Business Saturday Save the Music Charge Against Hunger and the companyamp8217s partnership with RED demonstrate this approach not to mention helping to underscore American Expressamp8217 cornerstones of trust security and service And he did it for more than 20 years earning John the reputation as the amp8220client we all dream aboutamp8221David Lubars former Chief Creative Officer BBDO Worldwide and Chairman BBDO North America amp8220Donamp8217t let the cement dryamp8221 Thatamp8217s just one of many socalled amp8220Lubarsismsamp8221 that reflect Davidamp8217s restless curious and maniacal focus on perfection in pursuit of a brandamp8217s pure magic From amp8220Youamp8217re Not You When Youamp8217re Hungryamp8221 for Snickers to the groundbreaking BMW Films for 20 years David led BBDO to be named Cannesamp8217 amp8220Network of the Decade But itamp8217s his ability to catch ideas and see the potential in others that further sets David apart Today the industry is populated by dozens of amazingly talented people who wanted to amp8211 and did amp8211 work with him Thatamp8217s quite a legacyAlex Lamp243pez Negrete President CEO ampamp CoFounder Lopez Negrete Communications This is the unlikely and improbable story of how Lopez Negrete Communications became the largest independent Hispanic owned and operated agency in America Improbable because the agency was opened in the foyer of a tiny townhouse in Alief Texas Improbable because of the decision to focus exclusively on the Hispanic market at a time when the term multicultural wasnamp8217t even on marketeramp8217s radars And improbable yet remarkable in that the enterprise remains strong and independent 39 years since its founding amp8220We exist to bridge the gap between corporate America and the Hispanic consumeramp8221 True then Even more true nowRaja Rajamannar Chief Marketing ampamp Communications Officer Mastercard In this role Raja has played a pivotal role in transforming Mastercard into one of the fastestgrowing brands globally significantly increasing the brandamp8217s value sevenfold This success has been anchored in the principle of doing well by doing good Under Raja39s leadership Mastercard has embraced innovations such as AI experiential and multisensory marketing showcasing the company39s dynamic evolution More than 25 years after its creation amp8220Pricelessamp8221 is stronger than ever His contributions extend beyond Mastercard as highlighted by his bestselling book quotQuantum Marketing Mastering the New Marketing Mindset for Tomorrowamp8217s Consumersquot Throughout his tenure Raja has maintained a dedication to continuous learningLisa Sherman President ampamp CEO The Ad Council An empathetic visionary A decisive listener A singularly effective bridgebuilder This is how colleagues describe her Lisa has helped pave the way for dramatic change for millions of people in America including the LGBTQ community and those impacted by the mental health crisis rising hate and bias and the overdose epidemic During COVID she led one of the largest and most urgent public education efforts in modern American history the COVID19 Vaccine Education Initiative Lisa has channeled her own experiences as an openly gay leader to reinforce her belief that the most dynamic and thriving workplaces are ones where everyone can be their full authentic selvesRishad Tobaccowala Author ampamp former Chief Strategist and Growth Officer Publicis Groupe Rishad is one of the industryamp8217s foremost thought leaders and visionaries He specializes in unleashing talent and turbocharging productivity by providing perspectives provocations and plans of action amp8211 all without a single PowerPoint slide A pioneer in digital marketing he helped usher in entirely new business models and built some of the industryamp8217s earliest interactive and digitalemerging media entities that truly paved the way for a new generation of datadriven marketing Heamp8217s one of the most soughtafter speakers in the industry And the number of individuals heamp8217s mentored over the years reads like a amp8220Whoamp8217s Whoamp8221 of businessSusan Wojcicki CEO Emeritus YouTube Susan is a Silicon Valley icon Famous for owning the garage where Google started she was also its firstever marketing manager She led the acquisitions of YouTube and DoubleClick and ultimately built Googleamp8217s advertising business into the powerhouse it is today She then went on to become the CEO of YouTube from 2014 to 2023 and helped power the rise of the creator economy Beyond her professional success she was also a tireless advocate for issues she cared about amp8211 pushing for more women in technology leadership roles championing girls in STEM programs and lobbying for better parental leave policies As Susan said amp8220I took on each challenge that came my way because it had a mission that benefited so many peopleamp8217s lives around the worldamp8221In recognition Susan will also be presented the David Bell Award for Industry Service which honors extraordinary unique contributions and service to the advertising industry as a whole The award is named in honor of David Bell Hall of Fame Class of 2007 a visionary leader and mentor to several generations of advertising professionalsSusan died in August following a twoyear battle with lung canceramp8220When you think about a Hall of Fame you think of a group of people who not only represent the very best minds our industry has to offer but also people who have meaningfully elevated the larger business through their effortsamp8221 said Kim Kelleher Chief Commercial Officer of AMC Networks and Chair of this yearamp8217s Council of Judges amp8220Thatamp8217s exactly the group we are so fortunate and thrilled to honor this year Speaking on behalf of the entire Council of Judges we extend our heartfelt congratulations to all of our extraordinary inductees into the American Advertising Federationamp8217s Advertising Hall of Fameamp8221In addition to these eight industry luminariesamp160Mars Incorporated will be recognized as this yearamp8217s corporate honoree Known for its iconic brands like MampampMamp8217s Snickers Benamp8217s Original IAMS Pedigree and Royal Canin Marsamp8217 marketing strategies have played a pivotal role in establishing its brands as household names and driving its global success Mars has consistently demonstrated its innovative spirit through creative and groundbreaking campaigns like its longrunning MampampMamp8217s characters and amp8220Youamp8217re Not You When Youamp8217re Hungryamp8221 platform for Snickers Thereamp8217s also its transformative use of emerging technologies for awardwinning campaigns for Pedigree and Starburst But beyond its ability to leverage humor storytelling and cultural relevance to set new standards in the industry Mars is continually focused on being a force for good The company is committed to sustainable and responsible marketing its amp8220Sustainable in a Generationamp8221 plan which outlines ambitious goals to reduce its environmental impact in all areas of the business demonstrates its ongoing commitment to a Familyowned business that outperforms on critical dimensions of consumer customer employer and planetamp8220Celebrating the induction into the AAF Advertising Hall of Fame is the amp8216biggest night in advertisingamp8217amp8221 said Steve Pacheco President ampamp CEO American Advertising Federation amp8220and one of the ways we celebrate this everchanging amazing industry that we work in and clients that we work foramp8221For further details about the AHOF Induction Gala including sponsorship opportunities visit aaforgahofPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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