Among all new reserves of data coming into the media marketplace, one of the more fascinating sets is offered through Gracenote, which recently announced a partnership with IPG. I must confess, I always thought of Gracenote as a traffic log service. But I found out, by talking with MAGNA Global's, Brian Hughes, Executive Vice President, Audience Intelligence and Strategy, that there are great reserves of important audience data contained in their logs that can be applied in myriad ways.
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