Facebook's heralded dominance in the national advertising marketplace may be threatened by declining trust and satisfaction among media agency executives, according to a new Pre-COVID-19 survey of 700 advertiser and agency professionals conducted by The Myers Report for MediaVillage members. The Myers Report survey details and methodology are available here. Six-hundred agency and 100 advertiser decision-makers and influencers responded to the survey, rating 72 sales organizations with which they have a business relationship. The study results suggest a significant schism in perceptions toward the Facebook sales organization between brand advertisers and agencies, males and females, and senior vs. junior executives.
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