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Is it "Game Over" for E3?

Is it "Game Over" for E3?

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Jeff Minsky

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Omnicom Media Group InSites
15 6

The premier industry videogame conference, E3, took place recently at the Los Angeles Convention Center.  This was an odd year, as two key industry players -- sports game leader Electronic Arts (EA) and Activision -- diminished their presence at the show.  EA skipped their traditional press conference.  Activision passed on floor presence but did hold private meetings throughout the event.  Meanwhile, Sony's PlayStation division did not attend at all, although their position as the top console guaranteed that their product was ever visible on the show floor.

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Jeff Minsky

Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more

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Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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