We're starting the second half of 2016 with this certainty: The American public has embraced an environment of watching what they like on television via smart sets and smart TV-compatible devices. Now it's time to ask: Are we also finally entering the era of interactive TV? After decades of stops and starts due to factors economic, technological and/or operational, are we finally off to the races with mass ITV adoption?
Is the ITV Era Finally Upon Us?
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