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Is the Rough-and-Tumble SUV Dead? Lincoln Markets How Well Its Aviator Cossets Consumers

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Jim Motavalli

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Auto Marketing InSites

I just spent a week with the upscale, midsize 2020 Lincoln Aviator Black Label and was left with a strong impression of … its interior. The darned thing was just so sumptuous, so quiet, so designed, and such a nice theater for quality audio.

Jim Motavalli

Auto-industry expert Jim Motavalli is a highly regarded writer for MediaVillage ("Motavalli on Marketing"), The New York Times, Barron's, Autoblog.com, National Public Radio's Car Talk, and others. He is author or editor of eight books, inc… read more