Industry pundits have saturated the press with predictions about what the industry will look like after things return to normal. What will happen to media spend? To media mix? How will creative needs change? Will holding companies return to growth? These are legitimate questions. What needs to be acknowledged is that 1) the industry was in a terrible state before COVID-19; 2) executives are now taking steps that will further weaken it; and 3)the industry is certain to be in a worse situation afterwards unless agency CEOs and advertiser CMOs redefine their priorities and directions. I will be joining Jack Myers for a Zoom Collective Leadership for Renewal and Growth conversation on Tuesday May 19 at 1pm ET. Register now at https://zoom.us/webinar/register/WN_0iYCTActS9CcL9Qg5xXX3g
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