Consumers may be down on social media, and for good reason, but it would be a mistake to count these platforms out. Trust in social media is at an all-time low, but usage is shifting among the various platforms.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Esteban Ribero is Senior Vice President, Planning and Insights at Performics. A self-professed "behavior architect,” he combines behavioral science with marketing best practices and systems thinking to connect people to ideas, expe… read more