Consumers may be down on social media, and for good reason, but it would be a mistake to count these platforms out. Trust in social media is at an all-time low, but usage is shifting among the various platforms.
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Esteban Ribero is Senior Vice President, Planning and Insights at Performics. A self-professed "behavior architect,” he combines behavioral science with marketing best practices and systems thinking to connect people to ideas, expe… read more
