Esteban Ribero is Senior Vice President, Planning and Insights at Performics. A self-professed "behavior architect,” he combines behavioral science with marketing best practices and systems thinking to connect people to ideas, experiences and brands.
Esteban is a creative strategist, a psychologist and a systems thinker. He loves connecting with people, sharing ideas, and learning from others.
Prior to joining Performics, Esteban was a Senior Director of Strategy and Innovation at Egg Strategy, a leading innovation and brand strategy consulting firm. After working in strategic planning positions at TBWA, PHD, and Leo Burnett/Lapiz for more than 12 years he left the agency world to work as the VP of Analytics and Insights at Luminar Insights -a Big Data analytics start-up. He is happy to be back to the agency world taking Intent-Based Planning to the next level and further establishing Performics as the leader in performance marketing.
Esteban holds a MA in Advertising from the University of Texas at Austin, a Graduate Certificate in System Dynamics from Worcester Polytechnic Institute and a BS in Psychology from the Universidad de Los Andes in Colombia. He has also taken numerous continued education courses in Behavioral Economics, Digital Marketing and Big Data from Yale, VCU and MIT. His new educational adventure is a Master of Science in Data Science at Northwestern University where he is currently enrolled.
channels
The insights you need, in your inbox daily
We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.
MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity
See All ChannelsMediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom
Read member contentAt MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload
See All Channels