Cross MediaWorks, parent company of Cadent, one2one Media and TCA, is partnering with TV data analytics firm, 605, to advance addressable by creating a new measurement standard. Not only will this effort promise to scale the addressable television marketplace, it will also create an independent, third party verification of performance to standardize impressions - based television campaigns and actionable insights.
AlertMeJoining Forces to Create Addressable Measurement Standards
