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Joining Forces to Create Addressable Measurement Standards

Author

Charlene Weisler

Publish date

Channel

Cadent InSites

Cross MediaWorks, parent company of Cadent, one2one Media and TCA, is partnering with TV data analytics firm, 605, to advance addressable by creating a new measurement standard. Not only will this effort promise to scale the addressable television marketplace, it will also create an independent, third party verification of performance to standardize impressions - based television campaigns and actionable insights.

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more