I love the backstory of why Joseph Jaffe named his strategic consultancy the HMS Beagle. That's the name of the ship Charles Darwin traveled on 200 years ago, during which he formulated his theory on evolution — that it's not the strongest of species that survives, nor the most intelligent, but the one most adaptable to change. And that is fitting to the premise of Jaffe's new book, Built to Suck:to evolve... or die. In this case, it's the life and death of the corporation at stake, which is much of what we discussed in a free-flowing episode of the Insider InSites podcast.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.