Recently, Josh Chasin became an Advisor to RMT, the tech company of which I am Chairman and Bill McKenna is CEO. Josh and I go way back. He was at Arbitron during the day and doing standup comedy at night back in the ‘80s, and Arbitron was one of my consulting clients. We hit it off immediately back then, both sharing a love of humor and deep thinking. Earlier this year, I sought Josh out and asked him, with his out-of-box perspectives and great communication skills, to help educate the industry about RMT DriverTags, and he accepted the challenge.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.