At a time when criticism of the media is audible from the top down, NPR has been reinventing journalism from the street level up. Senior Vice President of News Mike Oreskes believes earning audience trust requires both consistency and change: Consistent brand values paired with a willingness to constantly reinvent ways to reach more listeners with good content. NPR has achieved both with its collaborative approach to news reporting, acting, as Oreskes describes it, as “an integrated network of creators of great journalism and other great content, all supporting each other.” As one of the few news organizations that can claim presence in every state, reaching 28.8M listeners weekly*, NPR aims to use its expansiveness to “be at stories almost immediately, wherever they're happening in the country.”
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