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Just the Facts: How NPR Gathers News from the Ground Up

Just the Facts: How NPR Gathers News from the Ground Up

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E.B. Moss

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217 95 22

At a time when criticism of the media is audible from the top down, NPR has been reinventing journalism from the street level up. Senior Vice President of News Mike Oreskes believes earning audience trust requires both consistency and change: Consistent brand values paired with a willingness to constantly reinvent ways to reach more listeners with good content. NPR has achieved both with its collaborative approach to news reporting, acting, as Oreskes describes it, as “an integrated network of creators of great journalism and other great content, all supporting each other.” As one of the few news organizations that can claim presence in every state, reaching 28.8M listeners weekly*, NPR aims to use its expansiveness to “be at stories almost immediately, wherever they're happening in the country.” 

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E.B. Moss

E.B. runs Moss Appeal, an award-winning brand and marketing agency that provided promotion and affiliate marketing services to various clients.  She has coached companies in podcasting, social media, and "green" marketing. E.B. began her caree… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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See All Channels
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