Italian Ducati-brand motorcycles have long been known as premium products, with a heritage of racing and sports bikes. Hardly a volume manufacturer, Ducati produces about 50,000 two-wheelers per year, with Italy as the biggest market and the U.S. as an important secondary. North America is 20 to 22 percent of global sales. The U.S. motorcycle market is about two million per year, according to Statista.com .
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.