In this new world, personal cars are on our mind. They offer a safe way to remain socially distant and get out of our homes to experience life again. Personally, I am exchanging a 1998 Audi for a model from the 2000s (big move, I know) and I am not alone. A recent survey by Capgemini Research Institute showed that one-third of Washingtonians are planning on buying a car this year, 45% of who were Millennials. The automotive category has long used (overused) television advertising, so last spring OUTFRONT launched our own billboard campaign in Detroit for an "unreal"car, Kruter Motors, to attract the attention of the automotive community and prove the efficacy of OOH for the category.
ADVERTISING AND MEDIA COMMUNITY COVID-19 RENEWAL FUND
CONTRIBUTE NOW TO SUPPORT OUR INDUSTRY’S NON-PROFIT SECTOR. Most of us are being economically impacted by COVID-19. Many of our community’s non-profit organizations and initiatives are struggling to maintain basic services as corporate contributions dry-up. More than ever, your support – even a few dollars – is needed. Your contributions support 30 non-profit organizations and initiatives -- first responders, health care providers and those in need during COVID-19 crisis and beyond. Visit www.MediaVillage.com for details and for a list of organizations supported by your contribution. Please support the Advertising and Media Community COVID-19 Renewal Fund to assure that the organizations we depend can continue to serve our industry, our friends, our colleagues.