Lessons the Cabletelevision Advertising Bureau and Media Industry Could Learn from Baseball

As a baseball fan I39m fascinated by how quickly the institution of Major League Baseball team owners players agents and others are embracing a revolutionary technologybased system that will digitally record track and analyze quotthe exact speed and location of the ball and every player on the field allowing the most digitized of sports to be overrun anew by hundreds of innovative statistics that will rate players more accurately almost certainly affect their compensation and perhaps alter how the game itself is playedquot I cannot help but compare MLB39s embrace of technological advances to the quagmire the media industry finds itself in today enmeshed in internecine warfare and struggling to hold onto the past even as billions of dollars invested in technological advances offer clear and obvious growth opportunities In this week39s commentary available exclusively to Jack Myers Media Business Report corporate subscribers I comment on the recent letter sent to advertisers by the Cabletelevision Advertising Bureau and the industry39s stall in advancing breakthrough technologybased innovationJack Myers Media Business Report is published every Monday exclusively for corporate subscribers If you believe you are a subscriber and should be receiving the extended subscriberonly version of this report or for subscription information please contact Jack Myers at jmjackmyerscomamp160 Jack Myers is a media economist and consults with media companies agencies and marketers He can be reached at jmjackmyerscomCorporate Subscribers please click on the link to log in and read this complete commentary httpwwwjackmyerscomcommentarymediabusinessreport51572767html

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Lessons the Cabletelevision Advertising Bureau and Media Industry Could Learn from Baseball

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Jack Myers

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Lessons the Cabletelevision Advertising Bureau and Media Industry Could Learn from Baseball

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