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By Charlene Weisler April 01, 2015

Linda Ong of TruthCo. on Trends vs. Fads and More -- Charlene Weisler

Media Insights Archive
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In this interview, Ong talks about which societal trends are most impacting our culture at this time, the impact of Millennials, what types of research metrics her company uses; how TruthCo. delineates trends versus fads, how connected TVs impact cultural change and how the media landscape will evolve over the next few years, and much more.

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Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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