Linda Ong of TruthCo. on Trends vs. Fads and More -- Charlene Weisler

In this interview, Ong talks about which societal trends are most impacting our culture at this time, the impact of Millennials, what types of research metrics her company uses; how TruthCo. delineates trends versus fads, how connected TVs impact cultural change and how the media landscape will evolve over the next few years, and much more.