"We know that the way people access their video content is changing," noted Justin LaPorte (pictured above), vice president, Local Audience Insights group at Nielsen, who recently announced the latest results of its Local Watch Report. "Our goal was to get a better understanding of how much people stream to the TV set, what their profile is, and how their behavior is different from people that don't stream to the TV set."
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.