Looking Back at September 11, 2001: My 10:30 A.M. Appointment with Jack Myers

I was on a NJ Transit train at 855 am going into Manhattan for our meeting when my wife called me and said that a plane had hit the World Trade Center I looked out the window of the train and saw the smoke clouding what otherwise was a beautiful blue September sky I worked in the airline industry and knew that a pilot would sacrifice his life before endangering others I knew it was a terrorist attackWith events like this we tend to remember every detail When I arrived at your office the south and north towers at The World Trade Center had collapsed the Pentagon had been attacked and flight 93 was reported missing You had CNN on and we wondered aloud why is this happening Will the world ever be the same We had many questions that day including how this would affect the ad market which was already reeling from a recessionAs we fast forward to the present day we know the answers to the questions that we asked on September 11 2001 It is interesting to look back at the advertising industry in 2001 and the key players and leaders of the day Is history repeating itself quotThe Myers Recession 2001 Real or SelfFulfillingquot report could well read quotThe Myers Recession 2020 Real or SelfFulfillingquot2001 Highlight ampamp Eventsamp183 quotMyers Recession 2001 Real or SelfFulfillingquot reportamp183 Mark Zuckerberg fills out college applicationsamp183 Steve Jobs introduced the iPodamp183 Eric Schmidt joins Google as CEOamp183 AOL has 26000000 subscribers and had merged with Time Warner the year beforeamp183 Compete lists Neopets Goto Passport Excite and GeoCities as the top sites ranked by monthly attentionamp183 Nokia has a 36 US share in a market of 128000000 mobile phone subscribersamp183 Mobile innovations include 3G text messaging a fully functional calendar and FM Radioamp183 Comcast has 8600000 subscribers andamp160Business Weekamp160comments that Comcast had quotlow debt consolidated markets and cuttingedge technologies make this company a cablebiz marvel An outfit that might soon turn a profitquotAs we fastforward toward 2021 what lessons can we learn from two of the most successful people in the past decade Steve Jobs and Rupert MurdochSteve Jobs said quotInnovation distinguishes between a leader and a followerquot Apple reported sales of 53 billion in 2001 and 652 billion in 2010 and revenues of nearly 266 billion in 2018 according to StatistaRupert Murdoch said quotThe world is changing very fast Big will not beat small anymore It will be the fast beating the slowquot News Corporation reported sales of 255 billion in 2001 which grew to 328 billion in 2010 Fullyear total revenues for 2018 reached just over 9 billion an 11 percent increase of 2018And Winston Churchill said quotA pessimist sees the difficulty in every opportunity an optimist sees the opportunity in every difficultyquotI believe that the innovations of the next decade will come from optimists who see change and disruptions as opportunitiesLastly thank you for your service to the advertising and marketing communities over the past 10 years and moreRegardsDanClick the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Looking Back at September 11, 2001: My 10:30 A.M. Appointment with Jack Myers

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Daniel Hodges

Breaking Barriers: Nada Bradbury’s AD-ID Strategy for Advertising Effectiveness and Women in Tech - By E.B. Moss

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Looking Back at September 11, 2001: My 10:30 A.M. Appointment with Jack Myers

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