Six months ago, I wrote an article here called Make Real Connections that featured a meta-analysis of many custom research studies done by brands using the WeAre8 social media platform. WeAre8 is unlike everything else in marketing and advertising because it reflects a different social compact between the advertiser and the audience. Instead of the standard interruptive approach and other approaches (e.g., product placement) which occur without the voluntary consent of the audience, WeAre8 is based on the audience agreeing to look at and answer a few questions about a piece of brand content (typically a video from 15 to 45 seconds long), for which the audience gets paid, and a donation is made in the name of the audience member to a charity.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.