Michael Farmer has been an independent "fly-on-the-wall" recorder of the dramatic transformation of Huge, IPG's Brooklyn-based, global digital creative operation. His new book describes the breathtaking pace of CEO Mat Baxter's first sixteen months on the job -- working with his 23-person top management team to transform the agency into a "growth acceleration company" for its clients -- and abandoning the "agency" label forever.
Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business
![Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business](/media/articles/image-cover-1667478373134.550x380_q85_box-0%2C321%2C1920%2C1654_crop.png.webp)