By now, we know what "Moneyball" is: The best-selling book about baseball by Michael Lewis (2003), the Academy Award-nominated movie with Brad Pitt (2011) and -- most importantly -- the underlying concept that obscure metrics reveal the truth about how the game of baseball works. Moneyball general managers, like Billy Beane of the Oakland A's, could consistently win games despite payroll disadvantages that prevented the A's from hiring expensive talent. Lewis asked, "How'd they do it? What was their secret?"
Madison Avenue Moneyball: Insights About the Game of Advertising
