In his keynote address to the ANA’s annual media conference on February 16th, Marc Pritchard made it very clear how media should best be utilized by advertisers, and it looks nothing like the state of the art as actually practiced by the bulk of practitioners, including P&G, up until now.
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Bill Harvey, who has just won an Emmy® Award for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the … read more
