Marcela Tabares, Senior Vice President, Strategic Insights, Revenue at A+E Networks, studied political science at NYU with noble ambitions of making the world a better place. She started her journey working at the Americas Society/Council of the Americas, which promotes understanding of the economic, political and social issues confronting the Americas. “I was fascinated by the work in driving awareness of the cultural heritage of Latin America, but I could barely survive in NYC working in the non-profit sector,” she says. “So with hopes of getting into journalism, I eyed media as a viable stepping stone and landed a job at Nielsen as an administrative assistant.” It was there that she got hooked on research and has (rarely) looked back. Marcela worked her way up to Research Supervisor before moving to the agency world, making stops at OMD and Mediavest, then shifting to the publisher side, leading the sales research efforts at MTV and eventually A+E Networks.
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