There are few initiatives in brand marketing today more important than personalization. But while many are talking about it, few are doing anything significant, particularly when it comes to the online experience. There’s an over-reliance on profiling by group and a whole lot being missed everywhere else.
Marketers Are Getting Personalization All Wrong
![Marketers Are Getting Personalization All Wrong](/media/articles/confused_businessman_dsc-1554-924_graphic_stock_0LifLeX.jpg.550x380_q85_box-120%2C0%2C5896%2C4016_crop.jpg.webp)