It's a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst (as opposed to his alter ego, Citizen Kane): "News is something somebody doesn't want printed; all else is advertising." We may have built a multistory structure -- with floors containing specialists in PR, digital content, influencers, advertorials, product placement, customer relationship management and the rest but the truth is -- it's all ads.
Marketers Beware: For Better and Worse, Everything Communicates!
![Marketers Beware: For Better and Worse, Everything Communicates!](/media/articles/graphicstock-hand-stop-shown-by-businessman_S_98Uivgie_2_68Bbi6H.jpg.550x380_q85_box-24%2C0%2C639%2C427_crop.jpg.webp)