A frequent topic at the just-completed ANA Media Conference in Orlando, FL, was the continued growth of in-house media work that was formerly managed by agencies. It was a topic of discussion among major national advertisers including Procter & Gamble, Anheuser-Busch InBev, Target, American Eagle, Major League Baseball, Nationwide and Plantronics.
Marketers Continue to Bring Media Chores In-House
![Marketers Continue to Bring Media Chores In-House](/media/articles/ana_2_by_ebmoss.jpg.550x380_q85_box-0%2C232%2C2048%2C1653_crop.jpg.webp)