It never fails. Anytime I find myself speaking to a group of Boomers, I'll ask for a show of hands from those who feel like they're living the best years of their lives right now. Invariably, all of the hands in the room go up, and when I then ask if next year is going to be even better, every single hand that was up stays up. What's up with that?
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Peter is founder and chief executive officer of BoomAgers, the world's leading ad agency dedicated to understanding aging consumers, as well as a columnist for MediaVillage ("The Age of Aging"). In these roles, Peter has become one of the … read more
