Madison Avenue and Wall Street are both in Manhattan, but that's where the commonality has always ended. With two distinct identities — artistry versus analysis — neither industry has ever felt it had much to learn from the other. Cut to current day, and marketing is now awash in analytics and struggling with generational dynamics. For Madison Avenue, it might finally be time to do the unthinkable: to look to the financial services industry for creative inspiration.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.