In a series of conversations with the leading confidantes and consultants in the ad automation and programmatic area, Jay Sears, Senior Vice President Marketplace Development of Rubicon Project, discusses trends and issues of the day impacting advertisers and media owners. Here, Sears speaks with Matt Spiegel, Senior Vice President/General Manager Data and Technology Solutions at MediaLink. Spiegel was founder and former CEO of Resolution Media, Omnicom’s search marketing agency, and as Omnicom Media Group’s global digital CEO, he launched its Accuen trading desk. [Editor’s Note: Be sure to read the first two installments of this series: Jay’s interviews with Joe Weaver of Promatica Consulting and Matt Prohaska of Prohaska Consulting.]
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